Digital Zine
Designed by: Ken Fukutomi
Tools: Figma, Illustrator, Excel
Skills:
When navigating urban systems, we often overlook subtle user behaviors and unspoken needs. Through techniques like affinity diagramming and archetype analysis, the main purpose of this project was to uncover hidden insights that drive more user-centric design decisions. And more importantly, the purpose of collectivizing an insight was to present it in a eased manner, through procured design-choices.
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Front Cover + Design
The magazine cover was designed to reflect the layered nature of transportation systemsand the diverse archetypes of people who move through them — commuters, wanderers, and workers — each with their own unique systemic needs. This project allowed Kaylee and I to develop a magazine mockup that enhanced our personal design techniques by integrating multiple methods from qualitative design research.
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Data-Driven and Affinity-Based Diagramming
April 6th, 2025 by @kfukutom